The last two quarters have been the most challenging period for conventional businesses that believe in a one-way business model. However, some businesses came up with a hybrid way of mitigating these complexities that occurred due to the spread of the COVID-19. Be it B2C or B2B, every business model took the support of digitization.
As predicted, eCommerce is becoming the go-to business model for a lot of companies. And rightfully so. Making your online presence optimized increases the ratio of potential customers and buyers.
According to Frost&Sullivan the global b2b e-commerce sales would attain the mark of $6.6 Trillion by 2020. It is difficult to foresee how fluctuating the eCommerce statistics will be in the coming year, however, the momentum of the eCommerce industry is set to flourish, based on the bounce-back effect of the vertical.
Some factors that have influenced the growth of B2B during this pandemic are one-to-one interaction, digital engagement, and shifting business models. But that does not mean that the trend of B2B sales will be identical to what it was before the pandemic. Enterprise eCommerce solutions such as Magento Benefits are helping businesses uphold their growth figures with ease.
This article highlights some of the imperative reasons why the best eCommerce solutions like Magento Benefits can help businesses ramp up their eCommerce store capabilities with its flagship features.
Robust eCommerce development
Magento is the only e-commerce development platform that can easily store and manage thousands of products. Also, the Magento platform offers some of the handiest features, such as inventory and product management. The easy-to-deploy functionalities make organizing and managing products more flexible, thus reducing the operation time.
In addition to all this, the Magento development platform enables you to define filters and navigation that helps boost conversion rates and enhance overall performance.
Fast Loading High conversion
In this fast-paced world, online users hardly wait for webpages that take more than 2 seconds or more to load. If this is your website’s condition, you are very likely to lose an increased number of potential customers. This means users expect a website to load within a second.
Magento Benefits is a widely accepted eCommerce platform, thanks to its advanced functionality and scalability. With its matchless loading speed, your Magento store can also be optimized by the browser and page caching, flattening catalog, disabling unused modules and extension, and most familiar, image optimization.
Highly Customized
PwC states that 86% of buyers are willing to pay more for excellent customer experience. Marketers foreseeing the influence of different channels on the customer journey should plan their product experience accordingly.
In the end, what a customer needs is that ‘one’ product they are looking for. So how could this be managed? End-to-end customization offered by Magento enables customers with a personalized shopping experience. Customers tend to follow a standard psychological theory for customization, which states that self-built is often appreciated and viewed with an ownership approach. This helps in building positive reviews around your customer base with a rise in conversion rates. Magento enables customization right from creating the appearance, categories, and content to every personalization aspect.
Sales Centric-eCommerce Platform
Every platform built online has a purpose of serving, and the Magento development platform is specifically crafted with a sales approach in mind. Magento eCommerce solution comes with a segmentation feature that helps you target potential customers with personalized product offerings and alerts based on buying and cart history.
Integration at Ease with Other Services
An eCommerce store is based on multiple pillars, such as payment gateway, Google services, security, etc. It supports all types of third-party applications and plugins such as MailChimp, PayPal, and Google Shopping. The integration of Google services such as Google Base, Google Analytics, and Checkout is just a click-way.
In a nutshell,
Magento offers endless benefits, from the hassle-free shopping experience and product management to hassle-free integration with third-party applications. All of this, no doubt, contributes to the growth of your business.
Katalyst Software Services Limited is one of the pioneering Magento development partners and a leading eCommerce web development company. We offer solutions that are best-fitted for any eCommerce operation and online business ventures.
