Simple Web Design Increases Customer Engagement. Here’s How:
In today’s digital age, a business needs more than just a functioning website. Not only should your site be accurate and secure, but it should also scale your e-commerce business.
Through effective web design, you can build more valuable relationships with your customers. And let’s face it: the modern consumer is all about the digital experience. But don’t just take it from us. According to a survey by Blue Corona, “48% of people cited that a website’s design is the number one factor in determining the credibility of a business.”
Thus, it’s essential to design your e-commerce site in a way that piques the interest of your target audience and enhances the customer experience. With an attractive website, your business can increase traffic and convert visitors into customers.
The following post will demonstrate how simple web design can improve customer engagement for your e-commerce site, along with five essential tips.
What is Simple Web Design, and Why Does it Matter?
When it comes to websites, the simpler the design, the better. A study by Google found that “visually complex” websites are perceived as less beautiful than those that are basic and straightforward.
Here’s why it matters:
Low-complexity websites are difficult for customers to process, and a bad website can hurt your business. The less visual clutter on your page, the less effort required for readers to interpret the information. Therefore, companies must display their content in as few elements as possible. Doing so optimizes the page for visual information processing and, thus, increases the likelihood of conversions (i.e., visitors filling out a form or customers making a purchase).
In the end, your e-commerce site must be visually appealing to attract shoppers. By simplifying your web design, you make it easier to turn website visitors into valuable customers. To get started, read our five tips on how to improve your e-commerce site with simple, yet powerful, web design.
5 Tips on How to Simplify Your Web Design
1. Only focus on the critical components: If you want your website to be more straightforward, identify the essential elements you’d like to place at the forefront. For example, you probably don’t need ads on your homepage, nor do you need an extensive drop-down menu. By only displaying valuable site elements, you limit the number of distractions on your site.
2. Get rid of all unnecessary elements: It’s time to get rid of all unnecessary items. As mentioned in tip number 1, you want to eliminate any parts that do not produce satisfactory results. Begin by removing features on your website that are rarely clicked on.
3. Lessen the number of pages: To simplify your website, you must trim your page count. You can do this by eliminating underperforming pages and combining multiple pages into one. Also, ensure that your pages contain what is necessary for your customers, and nothing more. By creating a user-friendly website design, your visitors can quickly access the information they need.
4. Place valuable content above the fold: Research findings have revealed that people spend about 57% of their page-viewing time above the fold. So, if you want to boost the effectiveness of your website, position vital elements at the top of your page. By moving critical components above the fold, you decrease the amount of scrolling it takes for the visitor to make a website conversion.
5. Stick to a basic color palette: Use minimal color in your design to simplify your website. Although you want to limit your color scheme, do not shy away from using quality photos and visuals. Images are natural on the eye, thus increasing the aesthetic appeal of your website.
Closing
We all want a website that looks modern and beautiful. But what makes a good-looking website? In the end, simplicity is key. Profit-making sites look sleek, reduce navigation confusion, and contribute to achieving desired results for your business. Follow the tips above, and you’ll create an enjoyable website that keeps visitors returning.
Want to simplify your e-commerce site, but in need of technical support? Let the Digital and eCommerce specialists at Katalyst Software Services Limited help you develop a beautiful website, designed with the modern consumer in mind.
