The online marketplace is a massive sector, making it obvious why it has become a hot topic. The global eCommerce sales were approximately 3.5 trillion dollars in 2019, indicating that the novel business marketplace is increasingly becoming a profitable alternative for the enterprise.
The sales increased from 2014 to 2017 by an average of 25.6 per cent per year, and in the coming decades, it is anticipated to provide even more promising solutions and undergo a transformation that will change enterprises can’t even imagine.
In the current blog, we will look at some of the digital ecommerce trends for 2022 and understand major significant changes in eCommerce.
Let us have a look at them:
Augmented Reality Boots Online Shopping:
Augmented reality (AR) has emerged as a complete game-changer for eCommerce. The technology lets shoppers visualize the item they are shopping for, which further helps them make an informed decision when heading to the final payment gateway. It alters ones’ experience and has shown impressive results in specific industries, such as fashion and home décor. By using the new-age solution, these industries are able to provide a better feel for the item purchased without seeing it in person. Gartner had already predicted that the 100 million consumers would shop using AR technology by 2020, and the pandemic further drove this claim. According to the Gartner poll, 35 per cent of people have said that they would be more interested in shopping online only if they could get to try on a product virtually before heading for the final payment. 22 per cent of buyers have said they would be more interested in visiting a brick-mortar store only if AR was available in the stores.
AR facilitates the buyer to preview the product, which is not just a 3D replica of an item they like and allows them to wear and touch it as if it is available in real. Some products and industries have capitalized on new shopping methods, and AR has been the biggest factor in helping to shake things and leverage the digital ecommerce trends. The technology improves the customer experience, which is directly reflected in sales and revenue. Therefore, it attracts even the SMEs to implement the solution in their business model. Many experts believe that a lot more businesses will be interested in using AR to the extent that it will become a norm in digital ecommerce trends and social media platforms.
Voice Searches Will Gain More Volume:
People these days are well versed and comfortable with smart speakers, and with the advanced technology, they are able to rely on the voice assistants as well to perform their daily tasks and duties. Loop Ventures anticipates that 75 per cent of US households will own a smart speaker by 2025. The more houses adopt smart speakers and assistants, the more are the chances of using voice searches for online shopping. The rising voice search trend creates a huge opportunity for eCommerce businesses to capitalize on keywords and content.
David Zimmerman, Director of eCommerce solutions, Kensium, have shared that the more voice-enabled solutions are involved in the online marketplace, the better are the opportunities to come at par with Amazon Alexa and Google Home. These trends are significant, and businesses must keep an eye on them to scale up their digital eCommerce service.
Artificial Intelligence Helps Businesses learn More About Shoppers:
Artificial intelligence (AI) and machine learning is helping brands to automate various processes that help them personalize shopping experiences. AI enables fashion companies to collect data on how customers shop continuously, where are they spending more time, what their purchasing patterns have been, and what new are they looking for service. It is true that this sphere of technology can’t be replicated in-store. Therefore, many fashion industry experts emphasize how the complexity of AI and the ability to create more humans are significantly changing the digital ecommerce trends development services domain.
People are willing to be associated with fashion houses that care about them, and AI can be specifically programmed to cater to these demands. Generally, on social media, AIs can learn from humans more through their negative remarks, but less likely are they going to impact purchasing behavior. If bots can learn from the languages and sentences being conveyed for an emotion, companies can also use the technology to offer comfort and products based on customers’ moods.
Headless Commerce and API-Driven Ecommerce Enables Continuous Innovation:
Headless commerce is not a new concept in the eCommerce business. More enterprises are moving to the new business model because it decuples the frontend presentation layer from the backend, which offers flexibility along with capabilities for SEO, content marketing, and digital experience. LARQ eCommerce believes that businesses can get more control over the content and customer journey through checkouts with headless eCommerce. The multi-region needs can be solved using the headless BigCommerce solution, enabling them to combine all of their stores into a single domain. Of course, the businesses will have to develop more features.
On-Site Personalization Helps Businesses Create Individualized Experiences:
Whether B2B or B2C, customers look for personalized and customized shopping experiences on eStores. Companies can always take help from data collected using AI, making it possible for buyers to get personalized product recommendations and more engaged customer service. The implementation of personalized experiences enables businesses to garner more profits. A study by McKinsey found that 25 per cent of revenue lift for retailers scaling advanced personalized capabilities. It further stated that 19 per cent of participating companies and retailers that built basic personalization capabilities attained a revenue lift of 10 per cent or more. As brands harness and leverage more data, they will be able to create incredibly relevant experiences for shoppers that feel tailor-made.
Closing Comments-
In the future, digital-first businesses will develop faster, and huge corporations will create their own digital-first divisions. Businesses’ long-term delivery depends on their ability to get new information from customers and use it to get more people to come to the site, engage more, and make more sales. The eCommerce web solutions by Katalyst Software Service Limited help online enterprises leverage these trends for better forecasting and recommendation systems.
