What Businesses Should Know About Voice Commerce
Voice technology has evolved and already left its impact on society. From the workplace to the home front, people everywhere have embraced interactive voice systems with open arms. In this article, we’ll discuss what Voice Commerce is, why it is the future of e-commerce, and how you can get started with voice commerce in your company.
What is Voice Commerce?
V-commerce, allows customers to make purchases using their mobile devices or a smart speaker and voice commands. With a virtual assistant, like Google Assistant or Amazon Alexa, and a voice, the customer can make hands-free purchases through their smart device as long as the assistant can hear their voice. With voice commerce, online shopping becomes more manageable and quicker for consumers, potentially increasing the likelihood of repeat purchases.
The usage of smart speakers, like Google Home and Amazon Echo, has changed the way people make purchases online. For online voice shopping, all the user needs to do is activate the device by mentioning the virtual assistant’s name and explicitly telling them to order the name of the product that they’d like to buy. Then, the virtual assistant will go through a series of steps to ensure the user would like to purchase the product and places the order if the answer is yes. The virtual assistant may even provide other product options.
Sometimes, retailers will partner with virtual assistants to link customer accounts. These accounts provide the shopper’s history of product purchases. As you can see, voice-activated assistants are continually analyzing and learning a consumer’s shopping patterns. Furthermore, It’s data can help make pivotal decisions for your online business.
Why is Voice Commerce the Future of E-commerce?
Voice technology is going to play an important role in e-commerce. According to a study, shopping by voice is expected to reach $40 billion by 2022. But, Voice Commerce isn’t just about searching and buying products using virtual assistants. Many options available today allow customers to compare, return, and exchange products. Customers can also track their placed orders.
Although voice technology has already gained traction today—it’s still in its initial stages. We expect it to become the future of e-commerce sooner than later. While the technology for virtual assistants improves, experts are becoming increasingly convinced voice technology will make a significant impact on e-commerce. Therefore, e-commerce businesses should consider implementing voice technology into their strategies.
We’d love to help you incorporate the latest technologies into your company’s business strategy. Get started by contacting the technology experts at Katalyst Software Services Limited today.
