Email marketing offers companies the highest ROI in e-commerce, with some reports suggesting that it can bring in $40 for every $1 spent. That’s almost twice as much as the next closest category, SEO, and 20 times as…
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On hearing the word cloud, the only thing that clicks in the minds of businesses is the lift and shift of the legacy systems to a virtual network on the…
The list of incentives for companies to incorporate robotic process automation (RPA) is growing constantly, though some businesses are catching on faster than others: Gartner research shows that approximately 70% of banks use RPA technology, and implementation is…
Amazon Personalization is everyone’s favorite these days. From leading brands to mom-and-pop retailers, everyone is competing in the race with an ultimate aim to win customers’ hearts. Personalization is undoubtedly playing…
The editors of humor magazine Mad, a periodical well known for its self-deprecation, jokingly recounted that it was about two days after the second issue’s publication that they began receiving letters musing that Mad “wasn’t as good as it used…
Innovation is at its best speed. Advancement in technology is shaping and reshaping the trends in industries forcing businesses to stay agile and invest in digital technologies. Unfortunately, trends are…
Agility is a characteristic highly valued in athletes, doctors, and lawyers—so why shouldn’t it be similarly regarded in business? Katalyst has previously explored how agile methodology is reshaping the IT industry, but just about any organization can benefit from adopting this approach. “Change and…
Blockchain was introduced in 2008 and first implemented a year later as a key component of bitcoin. Its role in cryptocurrency remains its most famous usage, but its reliable, secure data storage…
Omnichannel retail is the new norm. The fashion landscape is changing fast as more and more customers are becoming omnichannel shoppers. This breed of customers employs at least one digital…
Coronavirus (COVID-19) has infected over 90,000 people, killed 3,000, and essentially put entire countries on lockdown. As those numbers rise, the growing impact on global business is staggering: 94% of Fortune 1000 companies have seen a…
